Water towers are beloved fixtures of the New York skyline, inspiring city myths and track lyrics (see: Beastie Boys and Bruce Springsteen). Five years in the past, an artist even constructed a clandestine bar inside a water tower in Chelsea. Now, a tourist-friendly and Instagram-ready model has been erected in Brooklyn, on the rooftop of the brand new Williamsburg Hotel.
The Water Tower, which opened in November, is constructed of metal and glass, rising some 175 ft. While the construction by no means held water, patrons don’t appear to thoughts as they take selfies subsequent to the D.J. sales space or on the wraparound balcony, with its panoramic views of precise water towers.
The bar is in a hotel-packed nook of Williamsburg (the Hoxton, the William Vale and the Wythe are close by). The round area is roughly 800 sq. ft and is decked out with plush sofas, a mural of graphic posters, and floor-to-ceiling home windows, the higher to make the most of the views.
One Friday night, a group of 30-something tech guys have been laughing by the bar, whereas bought cozy with cocktails and caviar on the chartreuse velvet sofas. As the night time wore on, the gang bought youthful and included a struggling actor, a movie producer, a human sources director and the host of a music podcast. Some wore athleisure and fresh-white sneakers, others have been in clothes and stilettos.
D.J.s spin each night time. Mike Vosters, a D.J. who also calls himself a “social entrepreneur,” played a mix of vintage Stevie Wonder on a recent night, along with new hits from Ariana Grande and Jax Jones. Despite his efforts, there was more posing and snapping then dancing.
An elevator takes guests straight up to the tower. Reservations (via email) are mandatory during cocktail hours (6 p.m. to 9 p.m.) and recommended after 10. Walk-ins are at the discretion of the doorman, and may involve a wait and a minimum order.
Those views have a price. The “finely curated menu of artisanal cocktails,” as the hotel’s website describes it, includes the Heart of Gold, a negroni-like concoction infused with white truffles ($150). A cheaper option is the Message in a Bottle ($22), a water-themed drink made with blue algae, pineapple juice and añejo rum. “I tried to create something that looked like water,” said Rael Petit, the hotel’s beverage director.
The Water Tower at the Williamsburg Hotel, 96 Wythe Avenue, Brooklyn; 718-362-8100; firstname.lastname@example.org. Open Wednesday to Saturday, 6 p.m. to 4 a.m.
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