One benefit a hotel-planned pageant affords over a conventional one: attendees and artists can extra simply work together, they’re staying on the similar place, in spite of everything. On Friday night time, two dozen pageant goers ate ham croquettes and paella with Thomas Jack, one of many many EDM D.J.s on the lineup.
“The thing that I hate, I even hate the term, is the ‘meet and greet,’” stated Mr. Solveig, a French D.J. who hosted a cocktail social gathering within the lodge’s “Extreme Wow” suite, which was used as a gathering place through the pageant. “You have, like, two minutes, so it’s reduced to taking a picture with a fan and that’s it. What’s special about this is that it’s hanging out for an hour with people who have knowledge of my work.”
Wake Up Call attendees redeemed factors from Starwood or Marriott’s loyalty packages (the lodge teams lately merged) to acquire entry to these extra intimate “moments;” some used factors to fund their complete journey.
“It’s the perfect excuse to do things that otherwise you don’t have the inspiration to do.” stated Alan Conde, 46, a administration marketing consultant based mostly in Madrid who spent 50,000 factors on a pageant package deal. “What I don’t like about festivals so much is the crowds. It’s very difficult to move, you have to make lines for everything. Suddenly, you have this concept, which I think is very creative.”
Being an elevator journey away out of your suitcase can also be a plus. (As Mr. Ingham put it, “you can have four outfit changes!”) I found this on Friday night time, when, impressed by a bunch of jumpsuit and fanny-pack clad attendees grooving in a darkened convention room to the home D.J., Mr. Schulz, I ditched my cumbersome purse for the fanny pack the W had positioned in each room (and stuffed, in true music pageant style, with mints and condoms). By three p.m. the subsequent afternoon, greater than two dozen individuals snaked out the doorways, ready to purchase day passes, and a safety checkpoint had been arrange within the foyer.
Up within the Extreme Wow suite, Stacey Arkules, 57, from Arizona, was kicked again on the balcony with a cocktail and sun shades, taking in a view of the shoreline earlier than issues kicked up a notch. What introduced her right here? She smiled and shrugged as if it had been apparent: “the music.”
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