Violent Japanese Mascot That Tickled John Oliver Is Suspended by Twitter


HONG KONG — The Twitter accounts of a Japanese mascot whose naughty antics charmed the web and drew reward from the comic John Oliver have been abruptly suspended this week.

Fans are bereft. But nonetheless type of amused.

The cutesy-looking unsanctioned mascot, Chiitan, was modeled on a real-life otter that was itself an official honorary tourism mascot final yr for the southern Japanese metropolis of Susaki.

But Chiitan’s violent stunts — corresponding to pushing over a automotive or attacking an inflatable pole with a baseball bat — turned instantaneous memes that delighted social media customers around the globe. Susaki metropolis officers initially turned a blind eye towards them — till complaints in regards to the mascot’s antics started to pour in from round Japan.

In January, a Susaki official informed The New York Times that the town was consulting a lawyer as a result of it apprehensive that Charando, the design firm that owned a copyright for Chiitan, was profiting off its viral antics. That is a priority in Japan as a result of the nation permits its residents to donate tax funds to municipalities of their alternative — a possible windfall for a spot with a flashy mascot.

Charando expressed regret on the time that its mascot had induced issues for its hometown. But after the town filed a court docket case in February in opposition to Kleeblatt, Chiitan’s administration firm, during which it requested for the mascot to droop its actions, Chiitan stored tweeting anyway.

This week, Chiitan’s Twitter accounts in a number of languages went darkish with out rationalization or warning, Kleeblatt mentioned in a press release on Friday. The real-life otter’s account was additionally suspended.

Kleeblatt mentioned in an e mail that it had not posted something prejudicial or malicious on the accounts, solely “healthy” materials. The mascot has additionally appeared on Instagram, where it has 1.6 million followers.

Ian Plunkett, a spokesman for Twitter, said in an email that the company does not comment on individual accounts out of privacy and security considerations.

Soumei Arisawa, a spokesman for the city of Susaki, said on Friday that the city had not contacted Twitter about Chiitan’s Twitter accounts, and that other characters managed by Kleeblatt had also been closed in recent days.

But Mr. Arisawa added that the city’s copyright dispute with Chiitan was continuing, and that the rogue mascot was created based on the design of Shinjokun, the city’s official mascot, who is also modeled on an otter. (Chiitan and Shinjokun share a designer but are based on different breeds of otter.)

“The city wants Chiitan to stop her activity,” he said. “Shinjokun has the copyright and Chiitan is created based on Shinjokun’s design.”

Chris Carlier, a British writer in Tokyo who runs the website and Twitter feed Mondo Mascots, said it struck him as unfair for Twitter to ban the accounts of a “children’s character” like Chiitan, given all the inflammatory information coursing through the platform.

But Twitter may have deemed it necessary to take action against the mascot, he said, if enough parents complained about the “anarchic” nature of its videos.

“I feel most sorry for the actual living otter Chiitan, who had already lost her job as Susaki City’s tourism ambassador, and has now had her Twitter account suspended,” Mr. Carlier said. “The world’s unluckiest otter!”

Chiitan is one of thousands of mascots, or “yuru-chara,” that have proliferated across Japan since the early 2000s. Most are sponsored by municipalities or companies and tend to promote specific cities or regions.

But as officials race to brand their municipalities with cuddly mascots, many young people have gravitated to edgier ones that are what they call “disturbingly cute,” said Jillian Rae Suter, a professor of informatics at Shizuoka University in Japan who has studied the yuru-chara phenomenon.

“Of course, Chiitan is really cute, but then he or she also does these subversive activities, so that might help with its popularity,” she said.

Chiitan is still not a household name within Japan, but its international profile grew last month when Mr. Oliver devoted a nearly 13-minute segment of his popular HBO show, “Last Week Tonight,” to the mascot and its feud with Susaki’s government.

“I’m going to post ‘Play house’ until the original account gets defrosted,” Chiitan said in the post.



Source link Nytimes.com

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