The Self-Described Jets Owner-in-Waiting Will Tailgate for Now

“All of this is to buy the New York Jets,” he mentioned, sweeping an arm towards the glass wall going through rows of cubicles and convention rooms.

“Yes,” he continued, “that’s what I want to do with my life. I’d like to buy the Jets at 68 years old and win six Super Bowls before I die.”

It is affordable to marvel, because the Jets wrap up one other shedding season, why them? Why the Jets? It is a franchise that, in spite of everything, simply celebrated the 50th anniversary of its final Super Bowl. A franchise more than likely on the verge of creating a sixth teaching change since 2000. A franchise that has once more missed the playoffs, for the 22nd time up to now 30 years.

According to Forbes, the Jets ($2.85 billion) are the eighth most beneficial workforce within the N.F.L., however the fourth most beneficial sports activities workforce within the New York metropolitan space, barely forward of the Mets ($2.1 billion). And there is no such thing as a indication that Johnson, presently the United States ambassador to the United Kingdom, or his brother Christopher, the workforce’s chairman, is planning to promote any time quickly.

Still, when RSE Ventures, led by Stephen M. Ross, the bulk proprietor of the Miami Dolphins, purchased a stake in VaynerMedia in 2014, it got here with a half-serious choice for fairness within the soccer workforce, as effectively. Vaynerchuk declined.

“It would have been cool to walk around life as a 38-year-old and say I own the Dolphins,” he mentioned. “But I hate the Dolphins.”

Ross mentioned: “I’d be partners with him in anything. But I knew he wasn’t going to do that.”

It has been all concerning the J-E-T-S since Vaynerchuk, who was born in Belarus, began promoting lemonade and shoveling snow for further money in Edison, N.J. His household moved first to Queens after which to New Jersey, the place his father opened a wine retailer known as Shoppers Discount Liquors. In 1996, working for his father, Vaynerchuk thought of opening a second retailer. Instead, he began a web site. A multimillion-dollar e-commerce wine-selling enterprise was born.

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