The Captionfluencers – The New York Times

Long captions will be purely descriptive. On @ZoeBakes, Zoe Francois particulars the inspiration behind her candied confections. While creating her rose-embellished almond Bundt cake, “My head was flooded with images of the red carpet dresses at the Oscars; Vintage Easter Bonnets and Bridal Showers,” she wrote. “That’s a lot of pressure for one little cake.”

The messages can be a name to motion. In a latest put up, Amani Al-Khatahtbeh, an outspoken advocate for Muslim ladies, huffs: “The amount of wallah bros that use ‘You’re my sister in Islam !!!!’ to justify their entitlement to harass women they don’t even know about the way they dress,” including an admonitory, “Sheesh do better, please, Brothers!”

Extended posts can be a part of a advertising technique, as Michelle Obama grasped when earlier this yr she started documenting the publicity tour for her “Becoming” memoir. On her feed she supplied uplift: “We’ve all struggled with the balancing act that can take over days, years, or decades of our lives. And I want us all to remember that these are the moments and lessons that make us who we are, every little twist and turn, every little bump and bruise, and ultimately every joy …”

Such posts invite the type of introspection that Instagram has inspired solely just lately. “Instagram is a very twitchy medium where you click, click, click and then go on to the next thing,” mentioned Richert Schnorr, the director of digital media for the New York Public Library. “On social media, people are craving something more.”

It could also be a sketch, or perhaps a novel. In partnership with Mother, an promoting company in New York, the library just lately revealed “Alice in Wonderland,” “The Metamorphosis” and “A Christmas Carol” on Instagram. “When Alice was published,” Mr. Schnorr recalled, “we had well over 100,000 new followers in 48 hours, a spike unlike anything we’ve ever seen.”

Beefed-up diary entries, too, have been such a success that an app, Instagram Memoir, briefly surfaced as a $5 obtain on the Apple Store, its goal to encourage journaling by college students in grades three to 12.

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