Stores See a Future Without ‘May I Help You?’ (They’ll Already Have Your Data)


She added that whereas these remained pillars, “it is more about how do we create an experience in the store that is more entertainment-focused, that’s more food-focused, beauty-service-focused?” This month, for instance, Barneys is about to open The High End, a marijuana-inspired idea retailer in Los Angeles that can promote merchandise like rolling papers and glassware in a stunning setting.

“There is a paradigm shift here in terms of that industry, and we want to be part of it,” Ms. Vitale stated. “This was also about finding things that would appeal to a female consumer.”

Kevin McKenzie, chief digital officer of Macerich, described the corporate’s not too long ago launched BrandBox idea, which gives mall area for on-line retailers just like the flower-delivery service UrbanStems, the mattress vendor Nectar Sleep and the cosmetics firm Winky Lux.

The areas supply versatile leases and a new viewers for manufacturers that won’t have any expertise with bodily retailing. A retailer can typically take six months to construct out, however BrandBox can arrange a retailer in as little as three weeks, Mr. McKenzie stated.

“We thought a lot about not just the walls but the fixtures and all the different ways they could be used and configured,” he stated. “It was basically a big Tetris game.”

As the varied technological experiments confirmed, America’s oldest retailers are conscious of how difficult the retail panorama stays.

When requested about her largest worry, Ms. Foulkes of Hudson’s Bay stated, “Our own inability to move fast enough.” Erik Nordstrom, a co-president of his household’s chain, stated that whereas the corporate’s strategic decisions and course had been proper, “we need to be more agile.”

And Art Peck, the chief govt of Gap Inc., which simply spun off its Old Navy model, closed his presentation with three phrases that he stated the corporate’s founder, Don Fisher, used to say regularly: “Change or fail.”



Source link Nytimes.com

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