Founders are all the time sure that they’ve the subsequent massive concept. Communicating that certainty, nonetheless, requires extra than simply ardour. Henry Ward discovered a guide that helped him acquire the talents to increase $448 million from buyers like Andreessen Horowitz and Lightspeed Venture Partners.
Ward is the founder and CEO of Carta, an organization that helps with fairness and possession administration. He raised $300 million in collection E funding this yr, and Carta is at present valued at $1.7 billion.
In a current webinar with Business Insider’s Shana Lebowitz, Ward defined that the important thing to presenting a pitch deck, demo script, or something associated to speaking materials in entrance of an viewers, is crafting a story.
“Figuring out how to clearly, cleanly, simply, and concisely articulate what you’re trying to do may be your most important job,” Ward stated, when you’re the founder of an organization.
Ward estimates that he pitches Carta 12 to 15 instances every week in a technique or one other. He makes use of it in all the pieces from fundraising to recruiting, and pitches to buyers, executives, and new hires.
Yet crafting a digestible, compelling story that individuals bear in mind requires ability.
When Ward was engaged on his collection A deck, he hand-wrote his presentation as a script, memorized it, and practiced it time and again. That effort yielded a $7 million collection A. He’s based mostly his approach on the guide The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience.
A high VC expressed an identical advice. Bill Gurley, a Silicon Valley investor who’s taken stakes in Uber , GrubHub, Zillow, writes that utilizing a pitch deck, and studying from entrepreneurs like Steve Jobs who’ve pitched successfully, might help founders safe funding.
In “The Presentation Secrets of Steve Jobs,” the communications coach Carmine Gallo, who extra not too long ago wrote “Talk Like TED”, presents methods and examples from his evaluation of the most effective of Jobs’s performances in 272 pages.
Ward urged listeners collaborating within the webinar to learn the guide after BI correspondent Shana Lebowitz requested him how to greatest summarize mission in a restricted variety of slides.
“I can do it in my sleep now,” he stated of pitching.
“You can do it too,” he added. “You just have to go out and do the reps.”
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