Let’s be sincere. To most of us, a gluten-free low-carb cookie made with a mixture of monk fruit and erythritol doesn’t sound very tasty.
And but Nui, the corporate that makes such a deal with, has gotten spectacular traction.
Nui cookies have been initially geared towards folks on the ketogenic eating regimen, which helped founders Kristoffer Quiaoit and Victor Macias drop extra pounds and get more healthy. (Today, Nui is extra inclined to model the cookies as low sugar.)
After perfecting the recipe in Quiaoit’s mom’s kitchen, the founders outdid their purpose of crowdfunding $30,000 and raised greater than $79,000 on Kickstarter to assist their enterprise.
Then, in November 2018, the episode through which Nui appeared on “Shark Tank” aired on nationwide tv. The founders wound up successful a $300,000 funding from the visitor shark Alex Rodriguez as a result of his now-fiancée Jennifer Lopez apparently loves cookies.
The take care of A-Rod finally did not pan out, however Quiaoit and Macias beforehand informed Business Insider that the present was nonetheless a large boon for enterprise, principally due to the publicity it afforded. In 2018, Nui introduced in $1.four million.
After “Shark Tank,” Nui informed Business Insider, it raised a small seed round of $179,000 from buddies, household, and angel traders, together with Titan Angels. During the seed round, they used a easy pitch deck through which they declared they needed to “be the Nabisco for low sugar, low carb INDULGENT snacks.”
Here’s the pitch deck Nui used (some monetary data has been omitted):
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