Rihanna’s Lingerie Line Accused of Deceptive Marketing


When Rihanna began a lingerie assortment in 2018, she teamed up with the start-up behind Kate Hudson’s athleisure line Fabletics.

But Fabletics and the start-up, TechStyle Fashion Group, confronted complaints about misleading billing ways and now Rihanna’s line, Savage x Fenty, which has been praised for utilizing fashions of completely different physique varieties and ethnicities in its advertising and marketing, is going through some of the identical criticism.

On Tuesday, Truth in Advertising, a nonprofit group, stated that Savage x Fenty “ensnares consumers into unwanted monthly charges,” by a membership plan that was tough to decide out of. It stated it had alerted the Federal Trade Commission to the road’s enterprise practices, which it believes violate the company’s guidelines and the Restore Online Shoppers’ Confidence Act.

When shoppers purchase gadgets like bras and underwear from the Savage x Fenty web site, the model allegedly enrolls shoppers into $50 month-to-month subscriptions “without disclosing all the material terms and conditions of the offer,” Truth in Advertising stated. The costs that seem when an merchandise is added to a client’s on-line cart — say, $19.50 for a pair of leggings — require a membership. For nonmembers, the value of the leggings might be greater than double. Truth in Advertising added that the model additionally used “dissuasion and diversion tactics” when shoppers tried to cancel memberships.



Source link Nytimes.com

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