PlayStation Exec Explains Why Sony Is Skipping E3


“The world has changed, but E3 hasn’t necessarily changed with it.”

Sony Interactive Entertainment Worldwide Studios chairman Shawn Layden not too long ago mentioned why Sony is skipping E3 this 12 months, and the way the corporate is specializing in fewer, however greater, video games.

In an interview with CNET, Layden spoke about Sony’s early involvement in E3, and the way within the 90s the present served each retailers and journalists. He feels these focuses have finally modified and may now be served higher elsewhere.

“Now we have an event in February called Destination PlayStation, where we bring all retailers and third-party partners to come hear the story for the year,” said Layden. “They’re making buying discussions in February. June, now, is simply too late to have a Christmas vacation dialogue with retailers.”

“So retail has really dropped off. And journalists now, with the internet and the fact that 24/7 there is game news, it’s lost its impact around that,” said Layden. “So the commerce present turned a commerce present with out numerous commerce exercise. The world has modified, however E3 hasn’t essentially modified with it. And with our choice to do fewer video games, greater video games, over longer durations of time, we acquired to a degree the place June of 2019 was not a time for us to have a brand new factor to say. And we really feel like if we ring the bell and folks present up right here in power, individuals have expectations ‘Oh, they are going to inform us one thing.’”

Layden finally spoke about how E3 may want to alter into one thing extra akin to a fan-centric present like Comic-Con, saying “We are progressing the dialog about, how will we rework E3 to be extra related? Can E3 transition extra right into a fan pageant of gaming, the place we do not collect there to drop the brand new bomb? Can’t it simply be a celebration of video games and have panels the place we deliver recreation builders nearer to followers?”

Layden additionally mentioned how Sony’s present builders are focussing on fewer, however greater, initiatives. “I feel we have carried out so much over the past three or 4 years to get us to a spot proper now the place we’re constructing fewer video games per 12 months than ever earlier than, however we’re spending extra time, extra power, actually extra money, on making them,” mentioned Layden. “So we’re striking on all the beats that we want to, and we’re getting both critical and commercial acclaim.”

In conjunction with its present studios, Layden spoke of how Sony seems at buying new potential studios. “Let’s see now what we might add to our arsenal. I’ve looked at some opportunities in the past, it’s an opportunity to look for the ones that are the best cultural fit. We’re always exploring opportunities. If we found a partner or a team or a game that we felt was particularly meaningful and interesting in a service area, we will look to bring that in. We’re always open to that kind of experience.”

Layden additionally mentioned how Sony isn’t chasing the battle royale pattern, saying “I don’t want to get into me-too. I think the world’s got all the battle royale it needs right now.”

Last 12 months, Sony introduced it might be skipping E3 2019, and would as an alternative be “exploring new and familiar ways to engage our community in 2019.” The next day, Nintendo and Microsoft confirmed they would still be attending this year’s E3, with Microsoft later saying Xbox will be “as big at E3 as we’ve ever been.”

We have our personal theories on why Sony is skipping E3 this 12 months, one in all which includes Sony shifting its focus onto PlayStation 5 growth, which later experiences recommended is occurring. For extra on the eventual subsequent PlayStation, try which PS5 video games we expect might already be in growth.

Colin Stevens is a information author for IGN. Follow him on Twitter.

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