In 2009, having left Gieves & Hawkes, Mr. Casely-Hayford began working together with his son on a luxurious line, Casely-Hayford. It was the primary time a father and son in trendy vogue had actively collaborated at a inventive helm, and the 2 males (who shared the identical birthday) re-established the model’s avant-garde aesthetic as “a comfortable sit between English sartorial style and British anarchy.”
To deal with a rising demand for customized fits, for celebrities in addition to little-known purchasers, Casely-Hayford supplied a made-to-measure service. Last fall, the label opened its first stand-alone retailer, on Chiltern Street, within the Marylebone neighborhood of London.
Although this father-and-son duo had stepped outdoors of the standard vogue schedules and cycles, which Mr. Casely-Hayford noticed as a redundant mode of selling and promoting, his dying simply days earlier than the beginning of London Fashion Week Men’s solid a shadow over the exhibits.
“His clothes were studiously street, like graffiti with tailor’s chalk,” his pal Mr. Ofili, the artist, stated by electronic mail. “In these times, when visibility is by no means a measure of quality, and creativity is measured financially, I cherish his rare and incisively experimental spirit.”
Mr. Casely-Hayford is survived by his spouse and son in addition to a daughter, Alice Casely-Hayford, the digital editor of British Vogue; a sister, Margaret, who’s chairwoman of Shakespeare’s Globe theater in London; and his brothers Peter, a movie producer, and Gus, director of the Smithsonian Institution’s National Museum of African Art.
Alice Casely-Hayford stated, “Though it was an unconventional upbringing, growing up in our parents’ studio, it was incredibly exciting to see them build an empire, bring a bold vision to life, and inspire and ignite passion in so many people.”
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