A variety of courageous native businessmen have bared all in an effort to increase spirits and provides folks one thing to snort about in the face of the present crippling drought, whereas elevating funds for native psychological well being companies.
Decent rainfall and devoted enterprise house owners are two issues Moree can’t survive with out and that’s precisely what the It’s Raining Men Moree 2019 calendar goals to promote and showcase.
The calendar was the brainchild of The Royal Hotel supervisor Maddie Evans, who, after seeing the results the drought was having on native companies, approached Moree Chamber of Commerce member Dibs Cush with the concept in September this yr.
“We were at the height of one of the worst droughts our region had experienced in living memory,” Ms Cush stated.
“We hadn’t had any vital rainfall all yr and the overwhelming feeling throughout the area was one in every of looming despondency.
“Moree lays on the coronary heart of the biggest agricultural shire in Australia. With an financial system that’s depending on the wealth of its agricultural manufacturing, a drought can see each single enterprise in city dramatically affected – from agricultural resellers and repair suppliers, primary avenue retailers to even skilled companies – everybody feels the pinch.
“This calendar was born from the will do one thing about that, in any small manner we might.”
Working beneath the umbrella of the Moree Chamber of Commerce, Ms Cush and Ms Evans approached native businessmen who have been members of the Chamber, to see in the event that they’d have an interest.
The concept was to discover 11 companies and businessmen who weren’t solely keen to sponsor a month in the calendar, however strip off in entrance of the digital camera for a collection of “cheeky” images.
“We wanted to raise morale in our local business community, we wanted to raise awareness of the effects of the drought on the whole community and we wanted to raise funds to support local mental health services who are dealing with the knock-on effects of the drought,” Ms Cush stated.
“It didn’t take long for the seed behind our ‘It’s Raining Men’ to take root and grow – a ‘cheeky’ calendar featuring several of our well-known local businesses and businessmen baring all for a good cause.”
Assefs Moree, McGregor Gourlay, Kenway and Clark, Mobas Batteries, The Royal Hotel, Reado’s Meats, Gwydir Chiropractic and Physiotherapy, Simply Print Anything, Scott Stewart Earthmoving, Moree Veterinary Hospital and SprayerBarn Moree bravely agreed to naked all and can characteristic in the calendar all through the months of January to November. Most of them then got here collectively for a Christmas shot, which can characteristic in the month of December.
Ms Cush, who took all of the images herself, stated all the boys have been “so fantastic and so brave”.
“It takes guts to get your gear off in front of someone you don’t really know but they were all 100 per cent enthusiastic,” she stated.
The calendars are at the moment accessible for pre-order for $29.95, with all proceeds from the sale of the calendars to go in the direction of psychological well being applications, significantly those who assist males, in the Moree Plains Shire.
“We’ll administer the funds as the Chamber, and during the year we’ll do different things such as workshops,” Ms Cush stated.
“We wanted to keep it local, but didn’t think the funds should just go to drought relief. The idea eventually evolved to men’s health and mental health, as being on the land can be quite isolating and men don’t talk about it or share when things are really tough.”
All the work concerned in creating the calendar, from developing with the concepts for the totally different photoshoots, to taking the images and selling it on social media has been accomplished voluntarily by Ms Cush and Ms Evans.
Simply Print Anything are printing the calendars, that are anticipated to be accessible in native companies round city mid subsequent week.
The calendars are 20cm by 30cm in full color, with ring binding.
“It’s a quality product that will give people a giggle all year,” Ms Cush stated.
“Laughter is one of the best tools we have and we’re sure this calendar will crack a smile throughout 2019.”
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