In Aspen’s Shadow, Snowmass Builds an Identity of Its Own

As the biggest of the 4 ski areas owned by Aspen Skiing Company, Snowmass has all the time been the crowd-pleaser in phrases of terrain among the many portfolio, which incorporates Aspen Mountain within the city of Aspen, 9 miles away, and, between them, Aspen Highlands and Buttermilk. But Snowmass lacked a central base village that was diverting sufficient to maintain vacationers entertained within the space throughout post-ski-lift hours.

This winter, that has modified with the opening of a $600 million growth, the newly expanded Snowmass Base Village, which its builders hope will make Snowmass a vacation spot to rival close by Aspen.

At over three,300 acres, Snowmass provides various runs, from straightforward to knowledgeable. Slopeside motels and condominiums tout hassle-free ski-in, ski-out entry, which appeals to households. A store-lined pedestrian road about 500 toes uphill from the categorical ski lifts has lengthy served as an entry level, however usually empties out after just a few après-ski hours.

“On any given day, about 60 percent of Aspen Skiing Company skiers are at Snowmass,” mentioned Rose Abello, the tourism director for Snowmass Tourism. Because Aspen has extra lodgings, she added, “A lot of people head right back. The idea is to get people to stay.”

The new base village, on the mountain’s ski-lift nexus, is designed to stanch that outbound site visitors stream by constructing a extra well-rounded hub for guests to recreate and socialize. It features a new resort, the comparatively inexpensive Limelight Hotel Snowmass with 99 rooms, two large outdoor hot pools and live music in the lounge five nights a week (rooms from $159). A new community center called the Collective Snowmass offers a mix of storytelling sessions, art exhibits and yoga classes. The centerpiece public plaza adds an ice rink, firepits, an indoor climbing wall just inside the Limelight building and a smattering of ski shops and restaurants.

The new village doesn’t stray from Snowmass’s strength as the family-friendlier of the Aspen ski area options. The Limelight lounge off the lobby, for example, has a children’s area with foosball, floor pillows, board books and old-school video games like Pacman, allowing parents to keep an eye on the kids while also listening to live music in the lounge. The free skating rink offers skate rentals from a vintage 1958 Airstream trailer. The five-story climbing wall was designed to mimic some of the climbing routes on Independence Pass in the area.

“It’s realistic to outdoor climbing,” said Sammy Podhurst, a guide at the unaffiliated adventure outfitter Aspen Expeditions Worldwide who tested out the wall a few days after it opened. “It feels like a real crack climbing route,” she added, referring to a difficult route in which climbers jam their hands and feet into rock cracks as they ascend (beginners’ routes are also available).

The additions expand other on-mountain adventures that were recently added to diversify Snowmass’ non-ski offerings. They include the year-old Breathtaker Alpine Coaster, an elevated roller coaster where sleds whiz up to 28 miles per hour through the pine forest.

Dining options are still limited at Snowmass, though improving. The Crepe Shack by Mawa’s Kitchen, the third of a mini-chain of restaurants run by Mawa and Daniel McQueen, recently opened next to the base village ice rink, offering hearty crepes that are more like sandwich substitutes than knife-and-fork desserts with fillings like chicken and pesto ($12.95) and a few luxe options including smoked salmon and caviar ($120).

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