How Rodial CEO Maria Hatzistefanis turns a ‘no’ into a ‘yes’

maria hatzistefanis rodial
Maria Hatzistefanis, founder and CEO of Rodial.
Andrew Toth/Getty Images for Rodial

Maria Hatzistefanis has been rejected lots of of occasions in her profession.

Since founding the skincare firm Rodial in 1999, Hatzistefanis has heard “no” from numerous shops that did not need to promote her merchandise.

But 20 years later, Rodial merchandise can be found in additional than 20,000 shops in 35 nations. They might be present in shops like Ulta Beauty, Nordstrom, Bluemercury, and Bloomingdales. Hatzistefanis has parlayed her success into a e-book deal and a podcast, and even scored her firm a coveted partnership with Kylie Jenner.

Hatzistefanis says she will be able to attribute a lot of her success to an vital talent she’s realized over time: turning a no into a sure.

“I’ve always been driven by a no,” Hatzistefanis instructed Business Insider.

The key, she mentioned, is the power to replicate on what made you get rejected within the first place. That’s a distinction from earlier in her profession, when she’d cope with rejection by blaming the opposite social gathering and even questioning their judgment.

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“When you’re a young entrepreneur, in the beginning you want to unpack the rejection and say, ‘Oh no, my product is the best and you’re wrong,'” she mentioned. “But I’ve learned you shouldn’t burn any bridges, even if you don’t like what the other party says.”

“Just try to learn from it. Try to look at it without emotion and just read and analyze, and see if there is anything with that rejection that I can learn from to improve myself, my product, my company, to take me to a yes.”

Hatzistefanis mentioned one rule of thumb she’s developed is that after getting rejected by a potential consumer, she’ll wait a day, then write them an e mail thanking them for the consideration and pledging to attempt to earn their enterprise sooner or later.

“I’ll generally say, ‘Thank you for your prompt response, I do understand your situation that there’s no space right now, but I would love to keep in touch, and I’ll be in touch in 12 months. I’ll show you progress, and hopefully we can connect at that point,'” she mentioned.

Read extra: A CEO who begins Monday mornings together with her most ‘boring and troublesome’ duties says any continual procrastinator ought to do the identical

“Time can fix things,” she mentioned. “It is hard, but you have to give it a 24-hour window. You should never react there and then.”

It’s that form of measured response that landed her merchandise on the cabinets of Harvey Nichols, the posh division retailer in London that Hatzistefanis referred to as her “dream store.”

“It took me seven years of knocking on their door,” she mentioned.

“It’s all about being persistent,” she mentioned. “You’re going to get a lot of nos, you’re going to get a lot of doors slammed in your face. But you have to be resilient and you have to keep going and believe in yourself.”

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