Airlines are continually making an attempt to discover new methods to win clients. In this unending competitors, carriers — largely worldwide ones — are actually turning their consideration to their youngest passengers, wooing youngsters (and beleaguered mother and father) with new facilities corresponding to toys, child-friendly toiletry kits, meals and amped up seat again leisure.
Paul Tumpowsky, a father of a toddler daughter and the co-founder and chief govt of the New York journey company Skylark, mentioned that these new facilities go a great distance in retaining youngsters occupied on lengthy flights. “If children are happy, then parents are happy, and they associate the airline with a positive flying experience and are more likely to choose it for future trips,” he mentioned.
“Kids kits” preserve youngsters seated, comfortable, and quiet
Emirates lately launched a package that younger passengers obtain as quickly as they board. It incorporates a travel-themed reusable bag or lunch field, a coloring guide with markers and an arts and crafts challenge corresponding to an origami package. Older youngsters get an animal backpack with a journey journal, and infants and toddlers get a stuffed animal corresponding to an elephant or alligator.
In addition, the airline has an expanded menu of kids’s in-flight meals together with hen tenders and varied sorts of pasta, served on a colourful tray. To preserve them satiated between meals, youngsters get a snack field with a cookie and sliced fruit.
Qatar Airways also has a new activity pack for children with crayons, coloring pages, stickers and a puzzle book. Infants get a stuffed toy, along with a plush book. The airline has also introduced new seat back entertainment aimed at children. It includes more than two dozen family-friendly movies that change monthly, and children’s television such as The Disney Channel, Nickelodeon, the Cartoon Network and BabyTV.
Qantas also offers a kit with an activity book with puzzles and word games and even an Etch a Sketch toy. On select international flights, youngsters get colorful antiskid socks that they can wear onboard.
Turkish Airlines has several new onboard offerings for children. They receive a sack of three sustainably-made wooden figurines like pandas and soldiers, and a backpack amenity kit that includes a child-sized headset, a dental kit, socks and slippers. Parents with babies get a kit with a diaper changing mat, disposable bib, rash cream, baby lotion and shampoo, a packet of wipes and a breast pad.
Toys and videos keep children calm and entertained
On Singapore Airlines the cabin crew gives out toys to children based on their age. Babies, for example, receive plush blocks, while pre-school-age youngsters get mini puzzles, and older children get a Monopoly Deal card game. The airline plans to change the toys quarterly.
Young passengers also get to pick from a children’s menu with more than a dozen items, like a burger with fries, fish sticks with diced vegetables and pancakes with sausage.
When it comes to domestic carriers, JetBlue recently debuted kid-focused videos from Headspace, a meditation service, as part of its in-flight entertainment. One of the videos, for example, is a five-minute cartoon that teaches children how to stay calm on a flight. The airline also has a new “Party Up” food box designed with youngsters in mind. Sold onboard for $9, it includes M&M’s, popcorn, Fig Newtons, Parmesan cheese crisps and salami slices.
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