The collaboration and productiveness software program startup Asana is now raking in $100 million in annual recurring revenue, the corporate introduced Wednesday.
Asana, which was co-founded by Facebook cofounder Dustin Moskovitz, grew by greater than 90% in revenue final 12 months, notching its eight consecutive quarter of topline progress. Now, it has over 60,000 paying organizations and about 450 workers worldwide, the corporate says. Investors are paying consideration too, valuing the startup at $1.5 billion in a December funding spherical through which Asana raised $50 million.
A giant a part of Asana’s progress has come from its worldwide focus, Moskovitz tells Business Insider. He sees extra alternative abroad within the coming 12 months.
Right now, Asana has about 50 workers in Dublin, supporting the European market, and it not too long ago established an workplace in Sydney to help Australia and Asia. And final 12 months, Asana labored on translating its product to Spanish, German, Portuguese, French and Japanese.
“A lot of it has really been driven by the growth internationally, but we’re growing even faster in Europe,” says Moskovitz, who serves as Asana CEO. “We translated the product, and that made it accessible to a huge chunk of the world. We’ve also been establishing our presence globally.”
Asana CMO Dave King says that over half of Asana’s enterprise now comes from exterior the US.
Asana’s progress technique
After launching two main merchandise in 2018, Asana says the plan this 12 months is to drill deeper into sure sectors. On Wednesday, the corporate introduced a product particularly for advertising and marketing and inventive groups.
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As company advertising and marketing groups are tasked with producing extra varieties of content material and advert campaigns, Asana is positioning its on-line collaboration instruments as a option to streamline that work.
“There’s a big shift, now with the mobile and digital era that teams are expected to put out a lot more content faster,” King advised Business Insider. “Strangely sufficient, behind a number of the world’s most iconic manufacturers are actually nasty spreadsheets and by no means ending e-mail chains. There’s by no means been a system for them to handle their course of.’
Moskovitz says Asana nonetheless has a lot to do when it comes to rising and reaching extra clients internationally. Later this 12 months, Asana plans to open up a knowledge middle in Frankfurt and broaden its group from 450 to 700 workers worldwide. This contains doubling the scale of the Dublin workplace, since Asana has seen particularly excessive progress in Europe, Moskovitz says.
“We have actually nice perception into what our clients want subsequent,” he said. “We see a robust response from our current clients and are reaching the following set of consumers who want extra performance earlier than they will get on board.”