For the previous two years, Robert Glazer, the CEO of the Boston-based advertising and marketing company Acceleration Partners, has welcomed the vacation season by granting some of his workers’ best wishes.
In one case, Glazer despatched an worker and her daughter to go to the worker’s grandmother in Greece. For one other worker, the CEO known as in a favor to have her lead a lecture about advertising and marketing at MIT. And in a single dramatic instance, he employed a non-public investigator for an worker who was looking for her long-lost brother, who had been given up for adoption.
Glazer mentioned he borrowed the thought from one other firm, Appletree Answers, which runs an identical program known as “Dream On” each year.
Every year, he advised Business Insider, the corporate’s 130 workers are invited to submit a long-held objective of theirs, or a relationship they need to strengthen, on Slack. Glazer and the corporate’s head of tradition then choose 10 wishes to grant each year.
Related: A CEO who by no means sends shopper presents at Christmas, anniversaries, or birthdays says he makes use of a unique gifting technique that is significantly better
The finish consequence not solely made particular person workers completely happy, however introduced the corporate nearer collectively, Glazer mentioned.
“The goal of this was really about intrinsic motivation and finding out what was most important to our employees,” he advised Business Insider. “And if we help them with that, then maybe they develop into better people and better employees.”
“They’re really touched that we care, that we did the work, that we did the research, that we cared about what was important to them.”
Although solely 10 workers are chosen each year, there isn’t any unhealthy blood amongst those that weren’t picked.
“When I didn’t get picked last year, I was just thrilled for everyone who was, and the general consensus was that everyone was so happy,” Kaylee Feldt, an Acceleration Partners affiliate, advised Moneyish.
In the previous two years, Accelerated Partners has paid for workers to go skydiving and study to play the guitar, in response to Moneyish. Last year, Glazer mentioned a gaggle of workers submitted that they wished to run a marathon or triathlon, so Glazer employed his private coach to educate them. Some of the wishes do not price any cash for the corporate to grant, whereas others can price as much as $2,000, he mentioned.
“Think about the impact and the emotion, all that stuff. You don’t get any of this out of, like, a thousand-dollar bonus,” Glazer advised Business Insider.
Get more stuff like this
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.
Thank you for subscribing.
Something went wrong.