Beales posts “credible” 3% Christmas sales uptick


Beales christmas
// Sales up three% over Christmas
// Figures solely primarily based on bricks-and-mortar sales from Beales’ 23 department shops
// CEO and proprietor Tony Brown warned of “very challenging environment”

Beales has recorded a 3 per cent uptick in sales throughout its Christmas buying and selling interval, which its chief government mentioned was a “credible performance” amid warnings of ongoing challenges for the excessive avenue.

The outcomes, which coated the four-week interval ending New Year’s Day – additionally got here after a considerably dismal summer season for the division retailer retailer, which operates 23 shops across the UK.

Beales additionally mentioned particular person buying and selling performances for his or her shops various through the festive interval.

For instance, the Poole and Bournemouth shops – that are situated comparatively shut to one another – had contrasting figures.

Poole was “excellent” and didn’t endure from close by roadworks whereas Bournemouth did suffered from roadworks disruption and was one in every of Beales’ worst-performing shops.

“To be three per cent up is a creditable performance but it’s on the back of a very challenging environment,” Beales chief government and proprietor Tony Brown mentioned.

“There’s a lot of uncertainty on Brexit and the economy and so on, which we just have to keep on breaking through.”

Brown mentioned sales from the baggage division was constructive over Christmas, as had been sales from the small electrical home equipment class.

He added: “Fashion was still very soft [but] housewares, linens and all those sorts of areas were very strong along with toys and gifts.”

Beales’ sales figures solely mirror its bricks-and-mortar shops.

The retailer had closed its direct-to-consumer web site below earlier house owners, however because the reopening of the location because the change of arms, Brown admitted that Beales was “still two years away from a good online presence”.

Brown took over Beales in a administration buyout scheme final October.

Right earlier than the Christmas season, Beales introduced it could purchase Palmers’ sole two shops in Great Yarmouth and Lowestoft in East Anglia, in addition to its leases, property and title.

This meant Palmers’ run of being a family-owned division retailer for 180 years got here to an finish.

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Source link Christmas 2019

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