ATEEZ Release New EP After More Than 600,000 Fan Votes Decided Their New Single


ATEEZ

Courtesy of KQ Entertainment

After opening about to Forbes about their multi-territory focus throughout their first U.S. tour, ATEEZ ship a brand new EP following an modern technique to contain their worldwide followers.

The launch of the Okay-pop boy band’s new Treasure EP.three: All to One was previewed by reaching out to followers in a multi-step course of to assist them choose the one. While Okay-pop albums and their songs often are stored beneath lock and key till their launch, ATEEZ and crowdfunding live performance platform MyMusicTaste took a unique method by placing new songs “Wave” and “Illusion” as much as a vote for the official single.

The new tracks had been initially teased by way of their instrumentals and small efficiency clips giving followers solely a style of what might probably be ATEEZ’s forthcoming single. After two rounds of voting primarily based on the clips, in addition to enter from the band members themselves, “Wave” turned out the winner scoring 53% of the votes in addition to incomes choice from 5 of the eight members with “Illusion” incomes 47% of votes. The distinctive technique earned greater than 600,000 votes from followers in addition to some invaluable buzz for followers forward the album launch.  See the outcomes on MyMusicTaste right here or under.

Courtesy of MyMusicTaste

MyMusicTaste

The slight choice for “Wave” is smart given the observe’s stylish, tropical really feel that matches properly with the hotter temperature. The band does their greatest to suit their aggressive supply into this breezy vibe, like Mingi kicking off every refrain with a “Hakuna Matata, yeah!” that cleverly feels as hip-hip shoutout because it does a feel-good hook. Meanwhile, “Illusion” makes use of a enjoyable hip-hop really feel that feels consistent with a number of singles that helped different Okay-pop boy bands escape within the scene. Both are substantial tracks and see ATEEZ embracing new kinds, prone to enchantment to new followers which is a decent technique, however really feel considerably of a stray from the darker, aggressive vibes within the band’s earlier work that so rapidly earned them such a supportive fanbase so rapidly. A changeup so early of their profession might play dangerous, however might additionally set the stage for extra thrilling experimentation later.

Even with the slight variation in sound, what ATEEZ did preserve intact was their dedication to fan involvement all through their careers. Having followers around the globe have the ability to play a significant position in selecting the one continues the concept that they’re fascinated with all their worldwide followers and contemplating tastes from all components of the world. As properly, the truth that that is the third “Treasure” EP continues ATEEZ’s pirate-like and exploration themes and ideas—however this time, the followers are becoming a member of in on the treasure hunt.

Since its launch, Treasure EP.three: All to One has been perched on prime of iTunes’ Okay-Pop Albums chart and will give ATEEZ their largest U.S. chart success so far.



Source link Forbes.com

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